Project Ara (PHONEBLOKS) shown in video

Remember that viral video of a modular smartphone with interchangeable hardware components from a while back called "Phonebloks"?...well...its called Project Ara and its real...and Google is currently working on it.

The video below is from Phonebloks, and shows a prototype of the device. We get to see some interesting concepts and some of the components as well as how they hold the parts together and the Ara configurator app. I'm very much excited for this to become a reality because it will give our smartphones TRUE customizability. Take a look at the video below and let me know what you think!